Interesting article on Goodwill in the NY Times magazine this week that name checks our own Young and Laramore ad agency, crediting them with central Indiana's stores seeing a 17% sales increase from 2006-2007. Positioning Goodwill as not so much a charity but more like a discount store, the quirky ads feature the doofy Goodwill Guy, who is actually quite nice in person, as well as many items from my ex-store Antiques on the Square which could make a fun drinking game if I could TIVO them. As a frequent shopper, this distresses me as I don't need the competition but I am resigned to it and hey, it's for charity right?
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