Saturday, November 8, 2008

Love the hunt

Interesting article on Goodwill in the NY Times magazine this week that name checks our own Young and Laramore ad agency, crediting them with central Indiana's stores seeing a 17% sales increase from 2006-2007. Positioning Goodwill as not so much a charity but more like a discount store, the quirky ads feature the doofy Goodwill Guy, who is actually quite nice in person, as well as many items from my ex-store Antiques on the Square which could make a fun drinking game if I could TIVO them. As a frequent shopper, this distresses me as I don't need the competition but I am resigned to it and hey, it's for charity right?