Pets Rock of Love

When I think of Bret Michels I don't always think of Waggums and Fluff?  Oh wait, those are strippers not dogs, so I guess I do.  Launching a pet supply line, Pets Rock, with PetSmart, BM is exploring his softer side and his obvious love of furry friends.. Expect squeaky Marlboro Reds, Jack Danels chewies and (insert obvious joke) lots and lots of bandanas. What marketing genius thought of this? Apparently a drunk one. http://www.petsmart.com/